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My Approach

I have been trained and it is ingrained in me to help and educate people to lead healthier lives. I don’t want my son and daughter growing up in a world where they have to read labels for harmful ingredients and to see a rise in health conditions that are so quickly growing largely in part to our environmental exposures. I love that we are an education first, product second company. And, the fact that we have amazing products is a huge bonus! My family are my “why” on this mission. To me this is so much more than selling a personal care product.

I love being a leader in this company and helping other people achieve their goals. I am here to help you in any way possible so never hesitate to reach out. xoxo

My Story

I have been married to my high school sweetheart, Lucas, since 2003. Prior to having our son, Elijah, in 2013, I was a Family Nurse Practitioner for 4.5 years where I put my focus on disease prevention and tried to treat conditions with lifestyle changes when possible. For years I have paid attention to what I put in my body and made sure I exercised. 

After Elijah was born I decided I couldn’t go back to work. I made the decision to stay home and raise him. When he was 8 months old, a fellow CrossFitting friend reached out to me about Beautycounter and when I started hearing about some of the information on how our environment and our personal care products impacts our health I knew I had to do something. I have been trained to help and educate people to lead healthier lives. I don’t want my son and daughter growing up in a world where they have to read labels for harmful ingredients and to see a rise in health conditions that are so quickly growing largely in part to our environmental exposures. I love that we are an education first, product second company. And, the fact that we have amazing products is a huge bonus! My family are my “why” on this mission. To me this is so much more than selling a personal care product.

I love being a leader in this company and helping other people achieve their goals.

My Team

My team is my family.  They are the reason I do what I do and they support me unconditionally.

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Tara

Founder & CEO

lucas

Lucas

Support Staff

Elijah

CMO (Chief Mischief Officer)